Chef David - Fatty Mart

David Kuo, restaurant owner, wearing a black apron and a navy baseball cap with a red and white logo, sitting at a restaurant table with a plate of food and a bowl of rice.

6.9M TikTok Views (60 days - @chefdavidkuo)

12.4M IG Views (60 days - @chefdavidkuo)

199.1k New Followers (60 Days - @chefdavidkuo)

“Spend enough time watching chef David Kuo’s social media accounts and there’s a prevailing sense that the Westside chef can sort of do anything when it comes to ingredients.”

— EATER LA, Farley Elliott

A sign on a building with a red facade and blue sky, casting shadows from nearby trees. The sign says Fatty Mart.

THE PARTNERSHIP

  • In January 2023, Chef David Kuo, founder of the beloved Little Fatty, approached us with a clear vision. As he prepared to launch his newest venture, Fatty Mart, he wanted to build more than just anticipation — he wanted to build a legacy.

    His goals were twofold:

    First, to generate excitement and community support around Fatty Mart ahead of its opening; and second, to create timeless, educational content that could inspire the next generation of chefs — including his two sons.

    Through approachable, informative videos, Chef David hoped to demystify the culinary world, showcase his journey, and share the passion that drives his work — with the ultimate goal of encouraging more people to step into the kitchen and try something new.

  • When Chef David partnered with The Creator Code, our team immediately set out to design a content strategy that felt both timely and timeless — rooted in current trends while staying true to his distinct voice and mission.

    We developed a video roadmap tailored for TikTok, Instagram, and YouTube, blending behind-the-scenes storytelling, humor, and actionable cooking insights. At the core of this approach was the launch of the “Super Tips” series — a playful yet purposeful collection of short-form videos offering culinary wisdom aimed at both aspiring chefs and David’s own sons.

    From the very first episode, featuring a clever “meatball hack,” the series struck a chord with viewers — going viral and igniting meaningful engagement across platforms. By centering David’s personality and practical know-how, we created content that resonated far beyond the screen — turning followers into fans.

  • What began as a heartfelt way for Chef David to share recipes with his sons quickly evolved into a powerful content engine — transforming his culinary wisdom into a viral social media presence.

    With over 30 million views across TikTok, Instagram, and YouTube (via @chefdavidkuo and @fattymartla), the videos resonated with both home cooks and professional chefs alike.

    This visibility didn’t just boost online engagement — it translated into real-world results, driving a surge of foot traffic and new customers to Little Fatty and building excitement for the launch of Fatty Mart. The series not only captured attention, but cultivated community.

A man, David Kuo, in a baseball cap and apron demonstrates cooking in a kitchen, with a dish in a bowl on the counter in front of him, and subtitles reading 'and some'.
Screenshot of a social media profile on a mobile phone for Chef David Kuo, showing profile details, a follow notification, and some video posts of cooking.
A mobile phone screen showing a cooking video titled 'How to Make Chili Crisp' with a close-up of a pot containing chili oil, spices, and chopped herbs, and a hand adding an ingredient with a cloth.