DESTINATION WEDDINGS

DestinationWeddings.com approached us with a clear vision: to build a consistent and compelling social presence that connects with couples dreaming of a wedding away from home — but who haven’t taken the plunge to book just yet.

Their goal was twofold:

First, to demystify the destination wedding planning process by showcasing how cost effective it truly can be, in comparison to a wedding in the states. Second, to spotlight their expert Destination Wedding Specialists and expansive network of resort partners across Mexico and the Carribean.

Through weekly storytelling across TikTok, Instagram, and Facebook, they wanted content that didn’t just inform — but inspired action, celebrated love, and brought the magic of destination weddings to life.

In addition, Destination Weddings also tapped us for event coverage of their annual conference, capturing a real behind-the-scenes look into the personalities and insights of their incredible team of Specialists.

We started by diving deep into Destination Weddings' target audience — analyzing engagement trends, their interests, and competitor strategies to better understand where and how to meet their ideal couples.

With this foundation, we developed a strategic content calendar focused on reaching newly engaged audiences (primarily 24 years and up) who are still in the early stages of planning. Our team began creating and publishing consistent content across Instagram, TikTok, and Facebook — five days a week — to build familiarity, excitement, and trust.

From showcasing real weddings at partner resorts, to sharing cost-saving tips, travel inspiration, and behind-the-scenes insights from their Destination Wedding Specialists, our goal was to position Destination Weddings as not only the go-to resource, but the most approachable and aspirational choice for planning a wedding abroad.

Each piece of content was tailored to stop the scroll and ultimately move couples from curiosity to commitment.

Since partnering with Destination Weddings, we’ve seen growth in engagement and relevance — especially TikTok. Our weekly content cadence allowed us to test and refine what resonates most with their audience, leading to improvement in performance and visibility.

We discovered that face-to-face storytelling on TikTok has been particularly effective, with one video reaching over 20.9K views and generating dozens of comments from interested couples. Meanwhile, lighthearted, meme-inspired content has found larger success on Instagram — one video alone reached 361K views, sparking shares, saves, and DMs from couples ready to learn more.