ESPYs - Anna Leigh Waters

Anna Leigh Waters has blonde hair in a black dress, sitting on a white couch, smiling while a makeup artist applies makeup on her face in a room with cream-colored walls and a television in the background.

THE PARTNERSHIP

  • VaynerSports approached The Creator Code to help capture a milestone moment for their athlete, Anna Leigh Waters—Pickleball Pro World #1 and the first pickleball player to ever walk the ESPYs red carpet. Their goal was to create approachable, personality-driven behind-the-scenes content that highlighted the fun of her first ESPYs experience, while showcasing how monumental this moment was for both ALW and the rapidly growing pickleball community.

  • To bring this story to life, The Creator Code collaborated closely with VaynerSports to develop a series of content concepts that showcased Anna Leigh’s personality, excitement, and genuine reactions throughout the day. We captured a collection of behind-the-scenes moments that were designed to feel energetic and celebratory.

    Our team captured a mix of high-quality photo and video assets, including a sit-down “Get Ready With Me” conversation, ensuring the narrative highlighted both the historic significance for pickleball and Anna Leigh’s own joy in the moment.

  • Across photo and video, the campaign successfully shared Anna Leigh’s story in a way that resonated far beyond the red carpet. Together, the behind-the-scenes pieces generated over 312,000+ views.


    Her sit-down “Get Ready With Me” video surpassed 156K views, and her transformation-style “before to after” getting-ready transition also exceeded 156K views.


    The content collectively amplified the importance of Anna Leigh’s first ESPYs, showcasing a groundbreaking moment for her career and a defining milestone in bringing pickleball into mainstream sports culture.