Frequently Asked Questions

Owen Cappellini is in a light gray suit, holding a camera and facing a mirror, with palm trees and people in the background.

  • We partner with brands to own the entire content creation process. First, we create a social media strategy based on our findings from your analytics, competitors, and what we are seeing work with our other clients. From there, we own planning, production, and editing.

    Once the content is made, we pick the cover photos, write the captions, and schedule it for posting. But just because it’s posted doesn’t mean our job is complete. We respond to comments and DMs too!

  • We recommend making in-feed posts on social media 5 times per week. This allows you to gather more data on what’s performing, and it gives you more chances to be seen by your audience.

    However, if that isn’t possible, we recommend posting 3 times per week, minimum. While you will still see growth, it’s unlikely to be as quick as posting 5 times per week.

  • We work with a lot of brands that have an in-house social media manager. We step in to assist with creating content so they don’t become the bottleneck for why content isn’t getting posted. 

    The in-house social media manager would become our brand contact for content approvals and questions. In our scheduled meetings, we can coordinate with the social media manager on upcoming campaigns, campaign objectives, concept approvals, and any other questions that may come up along the content creation process.

  • Yes, we do monthly retainers for social media management. Our typical agreement specifies the quantity of deliverables (either 3 posts per week or 5 posts per week) and the number of shoots. Then, we have either a weekly or bi-weekly call on Monday or Tuesday to select social media concepts, and then we deliver the selected posts the following week.

    For assets, we use footage your team may have captured on their iiPhone, content from past production companies, along with content that we could capture on our scheduled shoot days.

  • Yes, absolutely. For example, we worked with Traeger Grills to kick off their NFL tailgating campaign. We partnered to create a long-form YouTube video with Justin Herbert in Los Angeles. We worked with the Traeger team to amplify this specific campaign.

  • Yes, we have a strong background in event coverage. We can create a custom package, depending on the length and size of the event to include video production, event photography, and fast asset turnaround to allow you to post quickly after the event has concluded.

  • Yes, we absolutely respond to comments and DMs. This is one of the best, and most important ways to build a community on social media.  

  • To answer how many shoots you may need per month two questions we have to ask first are:

    1) Are you receiving footage from other parties (employees, influencers, UGC, or other production companies) or are we capturing all the footage needed for posting that month?

    2) Are you looking to post 3 times per week, or 5 posts per week?

    Once we have these questions answered, we can offer some guidance. As a typical rule of thumb, we recommend 2, half-day shoots per month.

  • The Creator Code specialize in organic social media content. This includes Instagram Reels, TikTok, YouTube Shorts, and YouTube long-form. 

    We can also capture content at live events, with influencers, celebrities, models, or employees.ription

  • For monthly retainers, we recommend scheduling a reoccurring meeting with us. In this Zoom call we will have you guys select the social media concepts that we would execute on. In addition, if it’s at the beginning of the month we will do a social media analytical review analyzing what worked, what didn’t, and what opportunities this creates as we look onward at future months.

    If we are working on an individual project, a project kick-off call is very helpful for everyone to meet. From there, we can coordinate via email (or Slack) with our pre-production needs.

  • Social media monthly analytical reports are necessary and extremely helpful. In these reviews we breakdown what has worked, what can be improved upon, and opportunities are ahead for future months. Using these findings, we also suggest social media concepts for the following month as well!

  • The software we use for social media content creation includes Notion for planning, Frame.io for video reviews, Dropbox for asset storage, the Adobe Suite and CapCut for editing, and Zoom for all of our virtual meetings.

  • Yes, we encourage our clients to film spontaneous moments on their iPhones for us to use in social media content. This makes content feel real, and relatable.

  • Great question. We recommend filming in 4k, 24fps or 30fps and SDR color. We don’t recommend using HDR videos as the colors can look odd, depending on what platform the footage is uploaded to.

  • Yes, we can travel. We are currently located in Los Angeles, which creates a lot of opportunities in the city, but we have traveled for filming both internationally, as well as across the county. We are able to pack all of our equipment to be able to travel via plane.