LA TACO

This is the LA that lives beyond the headlines — and we're bringing you along for the ride.

LA Under The Influence

LA Under the Influence is a new video series from L.A. TACO, created in partnership with our team, that dives beneath the surface of Los Angeles to uncover the stories rarely seen or told. From backyard gatherings to underground movements and everything in between, this series explores the raw, unfiltered corners of the city — the people, places, and cultures that thrive outside the spotlight of mainstream media and influence.

A group of seven people standing outside under a tent, smiling and posing for a photo. There is a portable grill in the foreground, and the group appears to be at a casual gathering or event.

  • Develop visually compelling content across long-form and short-form formats that reflects LA TACO’s unique voice, strengthens community engagement, and attracts aligned brand sponsorships.

  • We handle end-to-end content production for LA TACO—filming and editing brand partnerships to feel organic and engaging, then optimizing that content across platforms to drive views, boost audience interaction, and attract future sponsors. Our work turns every collab into a scroll-worthy story that performs.

  • The content didn’t just perform—it told stories that resonated, sparked conversation, and elevated LA Taco’s platform as a destination for authentic, sponsor-worthy media.

    • Within just five days of publishing, our videos became the most-watched content on LA TACO’s YouTube channel in the last three years—proving that the right story, told well, cuts through the noise.

    • The impact was immediate: new sponsors began reaching out, including the Department of Consumer and Business Affairs (DCBA), who specifically cited the success of our Metro series as their reason for wanting to collaborate.

THE PARTNERSHIP

JC with dark hair and beard, smiling, holding a wrestling belt, standing outdoors at Taqueria Frontera.
Close-up of a large grilled meat, possibly a steak, with a knife cutting through it, shown on a smartphone screen with the caption 'tacos in L.A.'
A hand holding a blue LADOT transit card in front of a blurred background, displayed on a smartphone screen with text that reads 'at the metro' and social media icons.