LIVEMORE SUPERFOODS

As LiveMore Superfoods prepared to launch in Walmart and Target nationwide, the brand came to us with a clear goal: create a high-impact rollout that would not only generate buzz but also drive in-store sales across the country. With a product rooted in quality and family roots, they wanted content that could reflect those values while still breaking through the noise of a crowded wellness market. The ask was simple — make the launch feel as big as the moment itself.

To match the scale of LiveMore’s national launch, our approach was twofold — designed to spotlight both the heart of the brand and its wide-reaching appeal.

For Target, we leaned into the father-daughter duo behind the brand. The result was a strong bank of content that gave audiences a reason to learn more — not just about the product, but the people behind it.

For Walmart, we took to the streets with a custom-branded fruit cart to introduce real shoppers to LiveMore in a fun, unexpected way. Capturing authentic first reactions outside the store, we brought the product to life through real voices, real excitement, and vibrant visuals that mirrored the freshness of the smoothies themselves.

In collaboration with LiveMore, our content generated 309,000+ impressions on LinkedIn, capturing the attention of industry leaders, and more than 67,000 organic views on Instagram, sparking real conversations among shoppers of all ages.

More importantly, the videos helped establish brand recognition at scale, aligning LiveMore’s story with its new shelf presence at Walmart and Target.

As LiveMore continues to expand, our goal remains the same: to keep bringing new audiences to their retailers — and new love to their smoothie cups.