CAKES BODY

Launched in January of 2022, this innovative brand quickly took the internet by storm, going viral on TikTok and selling out their inventory in no time.

Recognizing the power of social media, CAKES partnered with The Creator Code to enhance their online presence and amplify their message.

By leveraging social media to instill a sense of contagious confidence among their audience, CAKES Body is boldly challenging the traditional constraints of the bra industry and championing a more inclusive and uplifting approach.

In the ever-evolving realm of social media, the popularity of TikTok and Instagram Reels underscores the demand for authenticity and a departure from overtly polished content. Keeping this in mind, The Creator Code formulated and executed a social media strategy for CAKES that encapsulates the essence of a meaningful connection (as showcased on @cakesbody and co-founder page @taylorcapuano1).

By doing so, our endeavors strive to amplify the voices of women and help CAKES flourish in a fiercely competitive market.

The power of social media in today's world is evident in the phenomenal success story of CAKES Body. This brand took the internet by storm, as millions of views and countless shares led to a product sell outs.

In 2022, an astounding 90% of CAKES sales were attributed to their TikTok presence alone. By focusing on forging meaningful connections with their online community (on @taylorcapuano1 and @cakesbody), CAKES Body emerged as a name that people trusted, loved, and supported. This led them to Shark Tank, and their now business partner, Emma Grede.

Today, CAKES continues its incredible journey on social media, and it has truly been a rewarding experience to witness and be a part of their growth years later.