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The Lopez Family

Five people standing outdoors in front of tall cacti and a cloudy sky, smiling and posing for a photo in Oaxaca, Mexico.

58k+ new Instagram followers (bricia, Fernando, & Paulina)

35+ Instagram Viral posts (bricia, Fernando, & Paulina)

The Miche Man is dressed in a humorous costume that reads 'I Love Micheladas’. He is wearing sunglasses and standing in front of a colorful mobile beer truck with bright red and yellow signage that says 'The Legit Micheladas’.

The Partnership

  • Bricia, Paulina, and Fernando Lopez operate LA’s beloved Guelaguetza and I Love Micheladas. Hand-in-hand, they frequently plan events throughout Los Angeles. These events include Smorgasburg and I Love Micheladas’ First Friday’s. In 2023, the siblings reached out to us and asked us for our help on social media. Their content frequently includes:

    • First Fridays

    • Smorgasburg

    • Guelaguetza

    • I Love Micheladas

    • Asada: The Art of Mexican-Style Grilling (Cookbook)

    • Oaxaca: Home Cooking from the Heart of Mexico (Cookbook)

    • 2 Airbnbs in Oaxaca

    • 1 Airbnb in Los Angeles

  • Within our onboarding call for the Lopez family, we discovered that their excitement lies in building a community around their culture.

    Our team set out to create content on their personal social media pages to promote all their different ventures. From flying to Oaxaca to showing behind the scenes of First Friday’s, this provided them with a platform to discuss what’s coming with their ventures. In return, it builds brand recognition.

  • Since our partnership has begun in 2023, the Lopez’s have reached over 35 viral videos, and have seen a total of 58k+ followers join their journey.

    “It’s an investment, but it’s an investment in your restaurant, in your business, in your brand. We have seen an amazing response because we found the right team. They get us. They really took the time to get to know us, to know our brand voice, to know what we’re about, to know what the brand is about. It’s really important to find that right partner to work with.”

    - Paulina Lopez

OAXACA TRAVELS FOR GUELAGUETZA

  • A desert garden scene in Oaxaca, Mexico with tall cacti, potted succulents, and flowering plants, alongside small brick buildings with tiled roofs and a cobblestone pathway in the foreground.
  • Two women in a rustic kitchen with brick walls, wooden beams, and shelves with pottery. One woman, sitting, is wearing a blue and black dress and holding green leafy vegetables. The other woman, standing, is wearing a white t-shirt with 'LOS ANGELES' and a white cap, and is handling vegetables. There is a table with more greens in the foreground.
  • Colorful papel picado banners hanging in front of an old stone church with a red dome and cross on top. This is in Oaxaca, Mexico.
  • An elderly woman making tortillas on a large griddle in a rustic kitchen with brick walls and wooden ceiling beams.
  • An elderly man and a child are working with a manual masa grinder, separating flour from corn, in a rustic room with a small window and exposed ceiling beams.
  • Assorted fresh fruits including pears, limes, dragon fruits, avocados, blackberries, and other tropical fruits displayed in baskets.
A man in a colorful Hawaiian shirt is sitting at a table with food and drinks in front of him, speaking and gesturing while captioned 'round one'.
Street scene in Mexico with a stone church featuring red domes, colorful flags hanging across the street, and people walking and riding motorcycles.
Javier Cabral “The Gluster” and Bricia Lopez sitting at a table outdoors, eating tacos and grilled meat.